[Infographic]  Unlocking Real Estate’s Digital Revolution: Stats Speak Louder!

Digital marketing is booming, but many people have minimal idea that it can help almost every business to grow. Be it lifestyle, skincare, education, food, or real estate, you name it, and the services help you enhance your online presence. The major reason behind the same is using an appropriate tactic as per the goals and requirements. However, digital marketing for real estate is considered essential today.

This is how real estate stats can be enhanced with Digital Marketing Services:

• Online presence

Digital marketing for real estate allows you to step into the vast online landscape where potential buyers actively search for properties. Real estate businesses can now leverage platforms like social media, search engine optimization, and ad campaigns to enhance visibility and expand their reach beyond geographical constraints. With the shift of people from offline to online, 93% of homebuyers now prefer looking for commercial or residential properties online. 

• Improving Social Media Impact:

Be it millennials, Gen Z, or Alpha, every generation is now present on social media. 61% of the global population uses social media, defining the audience that you can target on social platforms. While the users are waiting on the social media platforms, the service provider or seller can come on these platforms and sell their products or services. Today, 81% of real estate developers and agents use social platforms, helping them find their audience without bearing the higher cost of advertising. Real estate listings promoted on social media experience a 23% faster selling pace, highlighting the significant impact of online promotion on accelerating property transactions.

• Choosing Video Content

Believe it or not, visual presentations are better, but how about getting 2D or 3D videos of the spaces you’re occupying for your residential or commercial spaces? It’s just similar to getting a live peek into the space. If you ever compare the results, you are likely to come across the difference. While you’re using video for a campaign or image for a campaign, the videos are watched more. Listing the properties with real-time videos helps to increase the inquiries by 40% resulting in enhanced ROI. Though this strategy might not work for every business, a real estate digital marketing agency knows the right strategy to be used.

• Mobile Accessibility

As mentioned, the generation is now more tech-savvy; they prefer everything at their fingertips. Hence, any business owner has to think about the audience’s mind. Real estate businesses are focusing on keeping their websites mobile-friendly. This has not only helped to build their presence but also helped them to get more customers. With 89% of users searching on their mobile phones, real estate results have grown by 120%. Real estate digital marketing strategy.

• Email Marketing

Whether you’re a buyer, seller, or investor, email marketing helps you stay ahead in the real estate landscape. Personalized emails boast a 40% increase in transaction rates, showcasing the impactful connection between tailored content and user engagement. It allows you to foster client engagement by showcasing property listings, market trends, and exclusive property offerings. Email marketing enables effective communication, promoting special offers on occasion. Digital marketing agencies can help you understand the need and use of email marketing. These one-click emails have the ability to deliver six times higher transaction rates.

• Implementing SEO

Google real estate searches surged by 120% in the last few years, reflecting a substantial increase in online interest and activity within the real estate sector. Also whether you’re searching for real estate properties near me or rental places near me, you’re likely to rely on the options that are on the first page. As per Hubspot research, more than 75% of people are not interested in scrolling through the results on the second page. Therefore, it becomes necessary to ensure that the SEO of your real estate website is good enough to rank on the first page.

In conclusion, digital marketing services for real estate are not just beneficial but essential, aiming to accelerate their stats. It’s a dynamic approach that aligns with the evolving behaviors of today’s property seekers. As the digital landscape continues to shape the real estate industry, those who harness its potential are poised for accelerated success. When are you planning to accelerate your ROI with digital services?”