Demystifying On-Page SEO: Best Practices for USA Businesses by an Indian Agency

Digital marketing is applied in almost every industry, and most of the businesses today have websites. While few know how to leverage the website to generate leads, others are figuring out what to do with the website. Similarly, 40% of business websites know what exactly SEO is, and the rest just have a gist of it.

SEO is vast and mainly classified as off-page SEO and on-page SEO. Professional SEO service providers have years of experience and practice this technique to help businesses leverage their websites and get amazing results. People in India do have a minimal idea about the same, but when it comes to US businesses, they are educated well about the same SEO services and their benefits.

We, being a Digital Marketing Agency in India, have multiple clients across the globe, and we have personalized SEO strategies for businesses in the USA. 

Our 5 tips can be your checklist the next time you onboard a US client.

• Focus on optimizing keywords effectively

This is not only relevant to clients from the USA but across the globe. Relevant keywords that help your website rank should be integrated into your content well. Google looks for content that contains keywords placed naturally and well-written. Also, there are certain target areas such as headers, titles, metadata, and intro wherein infusing your keywords plays an important role.

• Structure the Page Hierarchy properly

SEO agencies in India are aware and know well how to create scannable websites. Hence, post understanding the amalgamation of website layout and SEO structure, creating a scannable website becomes easy. SEO structure too plays an important role, and the hierarchy of the page begins with H1, then drops to H2 and H3. This allows Google to understand the structured information and readers can easily locate the information they’re looking for.

• Create URLs that can be understood easily

Want your pages to look trustworthy to Google? The best way is to have URLs that are easy to understand and describe the page. Renaming your slug with the right set of keywords helps people to understand the subject or topic and stay hooked up to continue reading.

• Quality and maximum internal and external linking

While Google understands the page structure, it becomes necessary to know about the site structure. An unfair amount of internal links to other pages on the website confuses Google. Also, it becomes necessary to mention the sources and the authors. This allows users to know the piece of information is shared by experts in the industry.

• Share for users

Professional SEO service providers in India are aware that US people are more likely to check the facts. Hence, make sure, your content is well-written and contains necessary information. The content that you’re posting should be value-adding. Besides, do not write anything that you’re not sure about. Keep things precise and to the point to avoid repetition. Especially create everything for your user.

Search engine preferences differ significantly between users in India and the USA. In the US, Google dominates the market, with 85-90% of users relying on it for their searches. Bing captures about 6-8% of the market, while Yahoo is used by 2-3% of users. These search engines operate differently, requiring extensive research and strategic planning to effectively rank keywords on each platform.

Collaborating with an Indian agency for on-page SEO services can provide US businesses with a competitive edge in the ever-evolving digital market. By embracing a global perspective and leveraging the expertise of Indian professionals, businesses can navigate the complexities of on-page SEO with confidence and drive tangible results for their online presence. 

At Digital Consulting Pandit, a professional SEO service provider, we offer a range of services to meet your needs. In addition to SEO, we also provide various other services. Want to learn more about what we offer?