Within a year, Ekdanta Developers Built Search Visibility, Generated Leads, and Grew Their Social Media.

At a Glance:

Organic traffic grew from 311 in October 2025 to 15,753 within the first two months of paid campaign launch
Social media following grew from 260 to 1,477 — a 468% increase in engagement
35 leads generated through Meta campaigns in August 2026 at ₹1,419.36 CPL
"Rex Residency" moved from outside the top 100 to Position 9 within the first 30 days of SEO
11+ property-specific keywords moved from outside top 100 to top 30 positions by August 2026
Google Ads delivered 67,851 clicks at ₹22.17 CPC across campaigns

the Client

Ekdanta Developers is a real estate developer based in Thane, Maharashtra offers residential projects. Currently, Rex Residency is a project that required different services to attract people and buy or invest in their property. Located in Vartak Nagar, Thane, this project is located in a competitive real estate micro-market. Ekdanta needed a digital marketing partner that could build their online presence, generate qualified property leads, and establish credibility with buyers who were actively searching for flats in Thane but had no awareness of the Ekdanta brand apart from their locality.

The Problem

When we began working with Ekdanta Developers in September 2025, the brand had almost no digital footprint. Their social media presence was minimal, their search visibility was non-existent for property-specific keywords, and there was no structured lead generation system in place to reach buyers actively looking for flats in Vartak Nagar and Thane West.

The core challenges were:

Every property-specific keyword — including “1 BHK flat in Vartak Nagar Thane,” “2 BHK flat for sale in Vartak Nagar Thane,” “luxury flats in Thane West,” and “flats in Vartak Nagar Thane” was outside Google’s top 100 results entirely at the start of the engagement.
The Instagram and social media presence had just 260 followers, insufficient to build the brand credibility that property buyers expect before enquiring.
Paid traffic stood at just 311 visitors per month meaning the brand was generating almost no inbound interest through digital channels
There was no structured Meta or Google Ads campaign in place to generate property leads or drive site visits from qualified buyers.
Direct traffic was moderate at 311 visitors and social media traffic was low at 122 reflecting a brand largely unknown outside its immediate network

The result was a developer with a quality residential project that simply was not being found or trusted by the buyers it needed to reach.

The Approach

We conducted in‑depth competitor research and, after analyzing their strategies, charted a clear path forward. Our plan focused on strengthening SEO, performance marketing, and social media while simultaneously building organic visibility and brand credibility. This process not only gave us direction but also enabled us to craft a comprehensive digital marketing strategy tailored to their goals.

SEO — Building Local Search Visibility

We began with keyword research focused specifically on property-buyer search behaviour in the Thane and Vartak Nagar market — mapping every relevant purchase-intent search term to Ekdanta’s project portfolio.
On-page optimisation was implemented across the website with properly structured title tags, meta descriptions, headings, and location-specific content.

Off-page authority building was initiated alongside technical fixes to ensure the site was crawlable, indexed correctly, and building domain authority steadily over time.
The SEO strategy was built for compounding results targeting the high-intent, locality-specific searches that buyers make when actively shortlisting properties, with the understanding that rankings would strengthen and broaden across the year as authority accumulated.
Today, this project ranks for AI visibility too

Performance Marketing — Meta & Google Ads

With organic rankings taking time to build, performance marketing was launched immediately to generate leads in the near term.
Meta campaigns were structured across two campaign types for the Thane market — a standard reach campaign and a hybrid campaign — with a separate awareness push into Mumbai and Navi Mumbai. Google Search campaigns were also activated targeting buyers actively searching for Rex Residency and related property terms.
Campaign targeting was built around buyers in the right geography, income bracket, and life stage ensuring budget was spent reaching people with genuine purchase intent rather than broad audiences unlikely to convert.

Social Media Management — Building Brand Credibility

Alongside SEO and paid campaigns, we took over the management of Ekdanta’s social media presence building a consistent content calendar covering project highlights, property features, location advantages, and construction updates.

The goal was to give prospective buyers a reason to follow, engage with, and trust the Ekdanta brand before they ever visited the website or filled out an enquiry form.

Keyword Rankings — Full Year Progress (September 2025 to August 2026):

Every property-specific keyword that was outside Google’s top 100 at the start of the engagement progressively moved up the rankings over the course of the year compounding month on month as domain authority strengthened and content coverage deepened.

Keyword	Sep 2025	Aug 2026
1 BHK flat in Thane Vartak Nagar	Not in Top 100	Position 3
1 BHK flat for sale in Vartak Nagar Thane	Not in Top 100	Position 3
1 BHK in Vartak Nagar Thane	Not in Top 100	Position 3
Luxurious flats in Thane West price	Not in Top 100	Position 4
2 BHK flats in Vartak Nagar Thane	Not in Top 100	Position 5
1 BHK flat in Vartak Nagar Thane	Not in Top 100	Position 5
Vartak Nagar 1 BHK flat price	Not in Top 100	Position 6
Flat for sale in Vartak Nagar Thane	Not in Top 100	Position 11
Luxury flats in Thane West	Not in Top 100	Position 12
Luxury flats in Thane	Not in Top 100	Position 15
Flats in Vartak Nagar Thane	Not in Top 100	Position 24
Luxury apartments in Thane	Not in Top 100	Position 27

By August 2026, Ekdanta Developers had moved from having zero visibility for any property-specific search term to holding top positions across their entire core keyword set with multiple terms ranking in the top 5 for high-intent Vartak Nagar buyer searches.

Social Media Growth

Instagram following grew from 260 to 1,477 over the course of the engagement — a 468% increase building the kind of consistent brand presence that gives property buyers the confidence to enquire.

Why It Worked

Ekdanta Developers’ year-long progress reflects what happens when SEO, paid marketing, and social media are built and run as one connected strategy rather than three separate efforts.

Social media built the brand credibility that converted ad clicks into genuine enquiries because a buyer who clicks an ad and then finds an active, trustworthy social presence is significantly more likely to fill out a form than one who finds nothing.

And the SEO work which moved every single property keyword from completely unranked to meaningful Google positions over the course of the year is now delivering organic visibility that compounds every month without additional ad spend.

For a developer entering a competitive real estate market with almost no digital presence, that combination of immediate paid visibility, long-term organic growth, and a social brand buyers trust is exactly what turns a new project launch into a consistent pipeline of qualified property enquiries.

Our SEO strategy transformed Brickstreet’s organic search presence by improving rankings for high-intent crypto wallet keywords. Through technical SEO, content optimization, internal linking, authority building, and schema implementation, we achieved substantial growth in visibility, organic traffic, and search-driven revenue while strengthening the brand’s authority in the competitive Web3 and crypto market.

With the implementation of SEO strategies-content generation, on-page optimization, quality backlinking, local SEO, and mobile optimization, Shreeji Steel Corporation has established a prominent online presence drawing prospective clients. This case study focuses on sales expansion and creating the necessity of market positioning with the help of SEO strategies in the manufacturing sector.

Case Details

Client Name

Brickstreet

Service Provided

SEO, Technical SEO & Content Marketing

Locations

Global (Primary Markets: USA, Canada & Europe)

Industry

Crypto Hardware Wallets & Web3 E-Commerce

Products

Hardware Wallets, Crypto Wallet Accessories, NFT Devices & Web3 Gaming Products

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